A digital business model is a form of creating value based on the development of customer benefits using digital technologies. The aim of the digital solution is to generate a significant advantage for which customers are willing to pay. The development of digital business models is an important task for companies being confronted with digitalization and digital disruption. The mere extension of an existing analogue business model by a digital component is a preliminary stage, but not an independent digital business model.

Our digital development model approach can be divided into 5 phases according to the most important milestones for implementation. With each phase the uncertainty is reduced as the organization learns, adapts the business model and ultimately decides at each step whether it is worth pursuing the idea or not.