iLEADS Laboratory - University of Piraeus

Digital Marketing Strategies

iLEADS Lab is committed to advancing the understanding of digital marketing strategies and their implications for organizations. Our mission is to conduct rigorous research projects and provide innovative solutions to organizations seeking to navigate the ever-evolving landscape of digital marketing.

Research Methodology

At iLEADS Lab, our research projects are characterized by a multidisciplinary approach that leverages insights from fields such as marketing, data analytics, consumer behavior, and information technology. We employ a combination of qualitative and quantitative research methods to gain a comprehensive understanding of the complexities surrounding digital marketing strategies.

We collect data through surveys, interviews, and the analysis of digital marketing campaigns and strategies. This data encompasses a wide range of digital platforms, including social media, search engines, email marketing, and e-commerce.

Our team of researchers employs advanced data analysis techniques to derive meaningful insights from the collected data. This includes statistical analysis, machine learning, and sentiment analysis to assess the impact of various digital marketing strategies.

We frequently engage in case studies, examining real-world examples of organizations that have successfully implemented digital marketing strategies. These case studies help us identify best practices and challenges faced by organizations in their digital marketing endeavors.

Solutions for Organizations

iLEADS Lab is dedicated to not only advancing academic knowledge but also providing actionable solutions to organizations seeking to enhance their digital marketing strategies. Our focus on practicality and real-world application is what sets us apart as an academic lab.

We offer the following services to organizations:

  1. Consultation: Our experts are available for consultation to help organizations develop and refine their digital marketing strategies. We tailor our advice to address the unique challenges and goals of each organization.

  2. Training and Workshops: We conduct training sessions and workshops to empower organizations with the knowledge and skills needed to implement effective digital marketing strategies. These sessions are designed to enhance the digital marketing capabilities of in-house teams.

  3. Research Reports: Our lab produces research reports that highlight key findings and recommendations based on our research projects. These reports provide organizations with valuable insights and actionable recommendations for optimizing their digital marketing efforts.

  4. Customized Solutions: We work closely with organizations to design and implement customized solutions that align with their specific needs and objectives. This may involve developing digital marketing campaigns, conducting market research, or implementing data analytics strategies.


iLEADS Lab" is at the forefront of academic research in the realm of digital marketing strategies. Our commitment to rigorous research methodologies, data-driven insights, and a focus on practical solutions makes us a valuable partner for organizations seeking to excel in the dynamic world of digital marketing. Our aim is to bridge the gap between academic knowledge and industry practice, ultimately helping organizations thrive in the digital era.