iLEADS Laboratory - University of Piraeus

Efstathia Papathanasi

Efstathia Papathanasi is a marketing and sales professional with experience and ability to execute custom marketing plans. Results driven and always focused on the latest digital marketing techniques that enhances sales has a current professional position in a leading industrial and commercial consumer product company with dominant local and international presence. The responsibility spans from developing innovating products to market growth of professional and private label products. The academic background is in architectural engineering from the University of Thessaly (B.A.Sc, M.A.Sc) and has also received a Master of Business Administration (MBA) at the University of Kent, UK. The research during the MBA studies was towards the digital disruption and transformation. During dissertation, there was an assessment of top digital applications in UK and Greece, giving proposals regarding efficiency improvement, more personalized formats and tailored experiences for customers.
Has received as a co-author a patent issued by the National Industrial Organization of Greece, with title Autonomous Portable water distiller operating with solar energy. Having recognized the need for safe drinking water a stand-alone device was patented to be used without maintenance requirements in any remote region with high social impact.
Her vision is to promote in the local industry innovation, quality and digital reform as the only secure way to achieving competitiveness, sustainability and growth of the Greek economy.